When Selena Gomez posted photos of herself lounging in a half-zip sweater last November, she unwittingly set off a retail chain reaction. The cozy zip-up, part of a relaxed three-piece ensemble, was the Lune Active Olly Half-Zip Sweater—and it sold out almost immediately. But fans chasing Gomez’s style don’t have to break the bank. A visually identical alternative is now available on Amazon for just $39, offering a high-fashion look at a fraction of the price.
Celebrity Endorsement Triggers Surge in Popularity
On November 23, 2025, Gomez shared Instagram photos from what appeared to be a quiet day at home. Her outfit was a masterclass in upscale loungewear: the Lune Active sweater, Anthropologie Maeve Corduroy Front-Zip Micro Shorts (also sold out), and UGG Classic Micro Shearling Slippers retailing for $139.95. The post drew millions of likes, and within days, the Lune Active sweater—then priced at $140—was no longer available through official channels.
Styled with light makeup and loosely tied-back hair, Gomez presented a refined yet approachable portrait of casual comfort. The effect? An everyday item transformed overnight into a fashion must-have, driving not just searches, but purchases.
Athleisure Meets Aspirational Fashion
The sweater itself—marketed by Lune Active as a lounge-forward piece—is made from a soft, hugging material with a half-zip collar that strikes a balance between sporty and laid-back. It’s easy to see why the design caught fire. That it was worn by one of the world’s most followed celebrities only accelerated its rise.
But Gomez is not alone in this wave. The half-zip sweater format has become the go-to layer in both athleisure and casual wear, bridging the gap between comfort and polish. Popular among Gen Z and millennials alike, the silhouette pairs just as well with joggers as it does with high-waisted jeans, appealing to consumers navigating the post-pandemic world’s casual dress codes.
Affordable Alternative Offers Style Without the Splurge
For fans unable—or unwilling—to pay over $100 for a trending piece, an Amazon-listed version now offers the same half-zip look for only $39. Though the Lune Active piece originally retailed at $140, some consumer search tools and price trackers had pegged limited quantities of the item as high as $200, possibly due to post-sellout scarcity or variant listings.
The $39 alternative mirrors the original’s relaxed fit, neutral palette, and zip collar, making it a near twin for the Instagram-famous item. In an era when visual similarity often matters more than label authenticity, this price-accessible version gives everyday consumers access to a celebrity look without the luxury price tag.
The Sweater That Signals a Broader Trend
More than just a fleeting fad, the half-zip sweater speaks to a broader shift in fashion. As hybrid work persists and consumers prioritize multifunctional pieces, clothing that bridges private and public life is having a moment. With its mix of polish and comfort, the half-zip has become a closet linchpin.
Selena Gomez’s latest loungewear moment may have stemmed from a desire for comfort—but in doing so, she cemented a style statement. And thanks to retail dupes, snapping up her signature sweater look is now just a click—and $39—away.
